The Evil Nexus Between Advertisement and Education The advertisement and education industries are not necessarily new industries. However, they have both undergone different stages across the years. From the surface, Education and Advertising might look unrelated, but the similarities would be glaring if you dig deeper. By education, I mean compulsory schooling or forced schooling….
We don’t want you; we want them “We don’t want you; we want them” is not a statement of pride. It is a statement of precision and certainty. A person or a business who makes this bold declaration knows what they want. They have separated the wheat from the chaff. They are willing to go…
What is Building in Public? Building in Public is defined the same way it is said – you build in front of the public eyes. Building in public is you being accountable to the public to deliver, to be transparent and to hold the customers or potential customers as more important that the money you…
Don’t Get Hooked: The Smallest Viable Audience The other day, I wrote about owning your art and not getting hooked. You can read it here. But to appreciate that post, you need to come to terms that not everyone will be your audience. You need to find your Smallest Viable Audience (SVA) What is a…
